Emergic: Rajesh Jain's Blog

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Intuit’s Small Business Focus

May 18th, 2002 · No Comments

An article in News.com. Says an Intuit executive: “The reason were focused on the small-business space is because it’s a massive opportunity that just dwarfs any opportunity we’re focused on in the consumer space. These businesses have demonstrated a willingness to pay for products and services that help them run their business better.”

An even bigger opportunities lies in addressing the small and medium-sized businesses in the emerging markets of the world.

Tags: Emerging Enterprises

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