Business Week on Microsoft

Microsoft stories are always interesting to read. It is after all the world’s largest company (by market cap). The latest is a cover story in Business Week — Ballmer’s Microsoft. An excerpt:

[Microsoft’s] new mission sounds simple enough, but it’s audacious in scope: “To enable people and businesses throughout the world to realize their full potential.” That’s far broader than the company’s basic goal of building software for any device, anywhere. For the first time, Microsoft’s mission is not just about technology. It’s also about improving the way the company handles relationships with customers and others in the technology industry.

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