Emergic: Rajesh Jain's Blog

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Internet in Brazil

June 14th, 2002 · No Comments

A n article by Charles Cooper on News.com — Brazil’s dance with the Internet — has a comment which captures the essence of the challenge faced by emerging markets when it comes to buying dollar-denominated technology:

“The problem is money,” said one teacher. “It’s not like in America where computers and Internet access is relatively cheap. For most people, these are still expensive items. I was only able to buy a computer for my home last year. Until then, I had to use my school’s PC.”

This is the problem we are trying to solve with our set of ideas in Emergic. Make technology affordable to the bottom of the pyramid. Not by trying to create new technology, but using old technology and building new business models around it.

Tags: Emerging Markets

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