Blogs for Business

An excerpt from a forthcoming book on blogs – “We Blog: Publishing Online with Weblogs”. This chapter is on the use of blogs in the enterprise:

Business weblogging’s potential is the vast expanse hidden from view beneath the surface. Just because you can’t see intranet weblogs in action isn’t reason to believe they don’t exist, or to overlook the tremendous potential of intranet blogging. From meeting notes to project or task-based weblogs, the ease of use of weblogging software and the chronological format of the weblog can transform an intranet site into a vibrant, engaging, and useful online resource for your company or organization. One potential application that’s received quite a bit of discussion is the weblog as an informal, or stealth, knowledge management tool.

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