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Microsoft CRM Strategy

August 15th, 2002 · No Comments

Technologyevaluation.com writes on Microsoft CRM and enterprise applications strategy: “MS CRM products functionality includes basic contact management (interaction and opportunity) as part of Sales Force Automation (SFA), simple e-mail based marketing campaign tools, and call management (customer service ticket queues) with a basic customer service knowledge base, content authoring and approval workflow. These features are what the targeted customers likely need at this stage. An affordable, no-frills out-of-the-box application with minimal implementation risk and innate integration to MS Outlook, web browsers, and MS Exchange will likely strike a chord with this market segment.”

Good set of starting ideas for our eBusiness suite.

Tags: Microsoft

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