Building Platforms

From Joel on Software:

If you want a platform to be successful, you need massive adoption, and that means you need developers to develop for it. The best way to kill a platform is to make it hard for developers to build on it. Most of the time, this happens because platform companies either don’t know that they have a platform (they think it’s an application) or they get greedy (they want all the revenue for themselves.)

Why are platforms important? Writes Joel: “It’s really, really important to figure out if your product is a platform or not, because platforms need to be marketed in a very different way to be successful. That’s because a platform needs to appeal to developers first and foremost, not end users.”


Joel

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