There has a lot of talk on Friday’s judgement in the Microsoft case. Frankly, I feel we are missing the point. What has happened is fait accompli. What companies have to do is to look ahead. The marketplace is the ultimate judge. Microsoft can be beaten – companies have to innovate, listen to their customers, and open up new markets. Microsoft’s size means that it will not initially go after smaller markets or do anything to upset its gravy train of profits. That is where the opportunities for emerging software companies lie.
Microsoft has only won the battle for the world’s first 500 million customers.Sure, it starts off in a strong position for Technology’s Next Markets, but it is not guaranteed success. This is what we must look at. Think Clay Christensen’s “The Innovator’s Dilemma”.