Emergic: Rajesh Jain's Blog

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Low-cost Airlines

November 23rd, 2002 · No Comments

Delta plans to launch a low-fare airline: “The new brand, which will launch next year, will feature mostly fares of between $79 and $299 one-way. Delta said the carrier, which will have its own look and separate workforce, will compete head-to-head with other carriers in the low-fare market segment.”

Can we imagine software companies doing something similar for the bottom of the pyramid (the non-consumers)?

Tags: General

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