Guardian writes about the business of blogging, and how the strategies are focused on keeping costs low and looking for niches. Nanopublishing.
Weblogs are one of the few things online still capable of generating both media buzz and bucks…A growing number of entrepreneurs, media types and marketers have taken up blogging, in all senses of the word. And as they crank out their own daily contributions and links, they’re starting to see blogging as a way to reach out to and research opinion formers, as a lesson in online media, and ultimately as a place they might eventually make a little money.
BlogStreet is our venture in this world. At this point, we have no idea how we are going to make money. But we will eventually come up with a plan. I like to walk along some paths because there’s that feeling that you just have to do it!