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Sony Emphasises Design

February 3rd, 2003 · No Comments

Sony is seeking to emphasise design in its products to counter growing threats to its consumer electronics business from companies like Apple and Microsoft. Writes New York Times:

Led by its dominant lines – including Walkman personal stereos, Handycam video cameras and the PlayStation 2 game console – Sony sold 86 million gadgets last year and is the world’s second-largest consumer electronics maker, after Matsushita Electric Industrial, which owns the Panasonic and National brands.

“The packaging is as important as the item inside,” says Mitsuru Inaba, the vice president in charge of Sony’s Creative Center in Tokyo.


Sony+T

Tags: General

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