Emergic: Rajesh Jain's Blog

Emergic: Rajesh Jain's Blog header image 2

Nano Publishing

February 14th, 2003 · No Comments

Dan Gillmor discusses Nick Denton’s ventures into niche blogs (Gawker, Gizmodo and more to come): “What both have in common — and what upcoming sites will share — is their demographic aim. Denton is looking upscale, in niches that are too small to aim a magazine, much less an urban newspaper. Smart…I suspect these kinds of sites will bedevil traditional media organizations. They won’t lure all the readers or advertisers away, but they could be among the many new alternatives that carve away some of the most coveted readers and advertisers.”


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