Winning Value Proposition

Fortune writes about six steps to boost business – by focussing on what customers want. Simple lessons that we tend to overlook many times.

Step 1: Figure out the needs of your most profitable customers
Step 2: Get creative
Step 3: Test and verify your hypotheses
Step 4: Tell customers how great your value propositions are
Step 5: Apply the best value propositions on a large scale
Step 6: Begin anew

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