10 Microprocessor Lies

Jim Turley explodes some processor myths, starting with the one about too few choices. He writes: “This is the most insidious misconception. If you’re designing an embedded system, how many 32-bit processors can you choose from? 10? 20? In reality, there are more than 100 different 32-bit embedded processors for sale right now. (And that’s not counting different packaging options or speed grades.) Dozens of companies make 32-bit processors, representing more than 15 different CPU architectures and instruction sets. Add in a few hundred more 16-bit processors and a few hundred 8-bit processors and you’ve got an embarrassment of riches.”

So, will there be a shakeout? Don’t expect one anytime soon. “The number of embedded processors is likely to grow, not shrink. Those hundred-odd chips are all in volume production with dozens of happy customers who wouldn’t use anything else. Those chips are around for a reason, and the number of reasons keeps growing. MP3 players, digital-video cameras, automotive electronics, and other new toys are popping up all the time, and they each need a new and different kind of processor. There’s no such thing as a typical embedded system and there’s no such thing as a typical embedded processor. As long as embedded developers invent new devices, new embedded processors will be there to make them tick.”

Small Business Marketing

The Register has an article on some ideas from microsoft to small businesses on their marketing efforts:

Maintain a consistent identity communicate your corporate identity consistently throughout all printed material, whether it is letterheads, brochures or business cards.

Check the style ensure all promotional material reflects your business. Dont limit yourself to black and white incorporate colour, graphics and fonts which are representative of your companys personality.

Proof read check and double-check the content for spelling and grammar mistakes. Make sure it is factually up to date and correct.

Use clear messages Choose short, powerful words to make sure your customers understand exactly what your business offers.

Keep it simple use the tools available to present a professional image but be careful not to over-use graphics as this can give a mixed message and confuse your audience.

Good Maintain a consistent identity communicate your corporate identity consistently throughout all printed material, whether it is letterheads, brochures or business cards.

Check the style ensure all promotional material reflects your business. Dont limit yourself to black and white incorporate colour, graphics and fonts which are representative of your companys personality.

Proof read check and double-check the content for spelling and grammar mistakes. Make sure it is factually up to date and correct.

Use clear messages Choose short, powerful words to make sure your customers understand exactly what your business offers.

Keep it simple use the tools available to present a professional image but be careful not to over-use graphics as this can give a mixed message and confuse your audience.

Useful suggestions which all SMEs should keep in mind.