Don Park offers this thought: “Blogs will fade away within two years. What we know now as blogs will not be recognized by web users of tommorrow, not as blogs, but as websites. Website technologies and blogging technologies will converge into one. People take it for granted that webpages can be edited using their browser. People will also take it for granted that any webpages can be subscribed to with a single-click. Web browsers will be changed to support all this and more like highlighting of changes.”
I tend to agree – I see websites comprised of Wikis for the outline (site map) and the blog format for the various inside pages (posts or entries). The key need is for these pages (and therefore, the website) to be updated easily. That is not the case with most of the websites maintained by small businesses – they will drive the shift.
A couple of the comments on Don’s post concur. Dave Winer: “Agree one hundred percent. That is UserLand’s bet. That’s why both Radio and Manila are complete CMS’s and do so much more than weblogs.” Jim: “Small companies that are currently coding company websites will give way to writers and graphic artists since the putting up a website will no longer be such a complicated job. The questions remains as to whether these content producers are in house or outsourced.”