Software Marketing

From the foreword to Rick Chapman’s new book, In Search of Stupidity, written by Joel Spolsky:

If you want to be successful in the software business, you have to have a management team that thoroughly understands and loves programming, but they have to understand and love business, too. Finding a leader with strong aptitude in both dimensions is difficult, but its the only way to avoid making one of those fatal mistakes that Rick catalogs lovingly in this book.

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