Software Marketing

From the foreword to Rick Chapman’s new book, In Search of Stupidity, written by Joel Spolsky:

If you want to be successful in the software business, you have to have a management team that thoroughly understands and loves programming, but they have to understand and love business, too. Finding a leader with strong aptitude in both dimensions is difficult, but its the only way to avoid making one of those fatal mistakes that Rick catalogs lovingly in this book.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.