As I lookback over the past few years, I realise that I have a few blind spots in dealing with some issues. For example, I have a mind block against looking at service-oriented things and custom projects in my quest to create products. I haven’t looked enough at the wireless revolution – my cellphone is more than two-and-half-years old and needs to be replaced so I can start using the phone for more than just talking and the occasional SMS. Marketing has been another problematic area, with my belief that if I build it, they will come.
Blind Spots can be the death knell for a growing business. It is important for entrepreneurs to recognise what areas they are uncomfortable with, and spend some time thinking about those, and whether they are letting personal likes and dislikes interfere with the growth of their business.