Emergic: Rajesh Jain's Blog

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Software Marketing Handbook

April 20th, 2004 · No Comments

Joel Spolsky recommends Rick Chapman’s The Product Marketing Handbook for Software. From the pitch: “The 4th Edition of The Product Marketing Handbook for Software is the definitive guide to successful software marketing. Completely up to date, the Handbook is read and relied on by software publishers, entrepreneurs, and software product managers worldwide, including such companies as Bentley Systems, Cognos, Hewlett-Packard, IBM, Inso, Miacomet, Microsoft, Ulead, and many, many others. The Product Marketing Handbook for Software is written and edited by industry insiders. It discusses the industrys special challenges, uses your language and provides solutions specific to the task of marketing and selling software. From blogs through to E-mail and webinars, if you want to succeed in marketing and selling your software, you cant afford to be without it!”

Tags: Management

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