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Strategy and Tactics

July 10th, 2004 · No Comments

Marketing Playbook writes about the distinction:

– Strategy a : The science of military command, or the science of projecting campaigns and directing great military movements; generalship.
– The set of decisions made to best ensure achievement of the desired objectives, based on an assessment of:
… ones own current situation/position; capabilities & shortcoming; competitive position
… options/alternatives — risks
… timing

– Tactic a : a device for accomplishing an end; b : a method of employing forces in combat
– The set of requirements for a plan to take effect

Tactical vs. Strategic:
– Always relative to one another
– Tactics: the set of actions taken to fulfill a strategy

Tags: Management

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