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The Medici Effect

September 21st, 2004 · No Comments

[via Frans Johansson] His “The Medici Effect” looks like an interesting book:

A diverse research team discovers how to read the mind of a monkey. A chef mixes unexpected ingredients such as sea urchins and lollipops to transform the world of professional cooking. An engineer borrows from the foraging behavior of ants to determine surveillance patterns for unmanned aerial vehicles in war zones.

What these trailblazers share is not just the breakthrough nature of their discoveries, but where they went to find them. According to Frans Johansson, these innovators are changing the world by stepping into the Intersection: a place where ideas from different fields and cultures meet and collide, ultimately igniting an explosion of extraordinary new discoveries.

Johansson calls this proliferation of new ideas the Medici effectreferring to the remarkable burst of creativity enabled by the Medici banking family in Renaissance Italy. In this fascinating book, he reveals how we can find intersections in our own lives and turn the ideas we find there into pathbreaking innovations. Johansson explains that three driving forcesthe movement of people, the convergence of scientific disciplines, and the leap in computational powerare increasing the number and types of intersections we can access.

Tags: Management

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