Emergic: Rajesh Jain's Blog

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Ubiquity in the Internet Age

November 10th, 2004 · No Comments

Jeremy Zawodny’s blog writes:

The PC is no longer the only battleground. The Internet is the new medium and it has the effect of leveling the playing field. While this isn’t a new insight, let me say it in two specific ways:

1. The web enables infinite distribution of content without any special effort or infrastructure.
2. The web extends the reach of our apps and services as far as we’re willing to let them go.

Both notions come back to ubiquity. If your stuff (and your brand) is everywhere, you win. The money will follow. It always does.

The closer to everywhere you can reach, the better off you’ll be.

The notion of everywhere has changed too. It’s not just about every desktop anymore. It’s about every Internet-enabled device: cell phone, desktop, laptop, tablet, palmtop, PDA, Tivo, set-top box, game console, and so on.

Everywhere also includes being on web sites you’ve never seen and in media that you may not yet understand.

So how does a company take advantage of these properties? There are three pieces to the puzzle as I see it:

1. do something useful really really well
2. put the user in control by allowing access to your data and services in an easy and unrestricted way
3. share the wealth

Tags: Management

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