Transparency for ISVs

Eric Sink suggests that “if ISVs are unwilling to trust their customers, then they won’t have any.” [ISVs = Independent Software Vendors]

Among his suggestions:
1. Have a Weblog
2. Offer Web-based Discussion Forums
3. Don’t Hide Your Product’s Problems
4. Don’t Annoy Honest People
5. Offer a Painless Demo Download
6. Offer a Money-Back Guarantee
7. Share a Little About Your Financial Standing
8. Talk About Your Future Plans

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