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Odeo and Podcasting

March 8th, 2005 · No Comments

The New York Times writes about what Evan Williams (who co-founded Blogger) is doing next:

The company plans to introduce a Web-based system that is aimed at making a business of podcasting – the process of creating, finding, organizing and listening to digital audio files that range from living-room ramblings to BBC newscasts.

Odeo plans to base its business on the premise that the explosion of digital audio content has created the need for a central place to find relevant material and that there will also be a need for a market to buy and sell “premium” content in much the style of the eBay online marketplace.

Odeo, noting that advertising is already an accepted component of conventional radio, also plans to embed automatically generated audio ads within the downloadable files. And because the files are specifically chosen by the consumer, the company is also hoping that consumers and advertisers might find one another as readily as through the keyword Web search advertisements that are at the heart of Google’s and Yahoo’s businesses.

Tags: Software

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