We’re encouraging businesses to provide information to us. The yellow pages industry has a problem of data becoming stale. We’ve created an interface that allows businesses to visit the site and update that information directly on the site. In addition to making changes, they can add a link to their site. Businesses can also upload their own images, pictures of the menu, marketing collateral, whatever they want.
With the click-to-call service, consumers can either talk using their PC or we can do a third party call. It’s all about reducing the friction.
We need a similar service for India.