Emergic: Rajesh Jain's Blog

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Crafting the 30 Second Lead

March 20th, 2005 · 1 Comment

AlwaysOn Network has an article by Carmine Gallo, author of ” 10 Simple Secrets of the World’s Greatest Business Communicators.”

he best stand out by crafting a lead that answers the following four questions in thirty seconds or less:

1. What is my service, product, company, or cause?
2. What problem do I solve (or what demand do I meet)?
3. How am I different?
4. Why should you care?

Answering these questions will help you start strong while giving the rest of your presentation a direction.

Tags: Management

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