Emergic: Rajesh Jain's Blog

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A Whole New Mind

April 2nd, 2005 · No Comments

800-CEO-READ Blog (Jack Covert) recommends “A Whole New Mind: Moving from the Information Age to the Conceptual Age” by Dan Pink:

A Whole New Mind looks at the right brain/left brain differences and shows how those historical issues are radically changing. As I learned during a weekend in Vermont with Tom Peters, Dan Pink also believes that: The MFA is the new MBA. Pink points out that design and traditional right brain thinking will be the course of the future. The first part of the book gives a primer on how the brain works with great stories from Pink on how his brain was scanned and stimulated and how the different parts of his brain responded. He then goes into pages and pages of supporting stories and examples from his extensive research. Excellent reading!

Pink states that we are entering the Conceptual Age and to prepare for it we need to improve six essential abilities. They are: Design, Story, Symphony, Empathy, Play and Meaning. These abilities are the chapter heading for the final six chapters. At the end of each of the chapters, Pink has a Portfolio which is a combination of tools, exercises, and further reading culled from his research and travels that can help you sharpen each sense.

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