Emergic: Rajesh Jain's Blog

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RIM’s Partnership Model

July 8th, 2005 · No Comments

Technology Review offers a case study on Research in Motion: “Corporate customers have loved Research in Motion’s BlackBerry since its 1999 launch. But as the popularity of the device increased, so did the number of the company’s critics, many of whom believed Research in Motion was too small to maintain its dominance. When the company began to license its software in 2002, many saw this move as a drastic change in course. Instead, it was an object lesson in smart partnering.”

Tags: Management

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