Emergic: Rajesh Jain's Blog

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Innovative RSS Usage

July 13th, 2005 · No Comments

Charlene Li asked: “Im doing a research project on how marketers can/should use RSS and am looking for any non-blog related uses of RSS. For example, Purina has RSS feeds for updated Web content (e.g. dog and cat care advice), and coupon or bargain sites like Slick Deals and TechBargains also have RSS feeds of their sites content. Ideally, Id like to find examples of marketers using RSS as a substitute/alternative to email newsletters, or using RSS as a way to ensure deliverability of information or promotions.”

She got quite a few in the comments section of the blog post.

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