Emergic: Rajesh Jain's Blog

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Disruptive Innovation Methodology

August 13th, 2005 · No Comments

Dave Pollard writes about Clay Christensen’s book: “The Innovator’s Solution tells you what you need to do to cannibalize the markets of incumbents and create entirely new markets, by focusing on the needs of over-served customers and non-customers. But it’s a lot harder in practice than in theory, and it needs some unique skills and hard-to-obtain knowledge.”

Tags: Management

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