Emergic: Rajesh Jain's Blog

Emergic: Rajesh Jain's Blog header image 2

Text to Video Shift

September 30th, 2005 · No Comments

NYTimes writes in a story about Yahoo’s TV plans:

Mr. Semel and others are finding that the long-promised convergence of television and computers is happening not by way of elaborate systems created by cable companies, but from the bottom up as video clips on the Internet become easier to use and more interesting. Already, video search engines, run by Yahoo and others, have indexed more than one million clips, and only now are the big media outlets like Viacom and Time Warner moving to put some of their quality video online.

“The basis for content on the Internet is now shifting from text to video,” said Michael J. Wolf, a partner at McKinsey & Company. “This allows advertisers to take advantage of the kind of branding advertising they are used to on television.”

Mr. Semel thinks that his approach combining content and technology could well make Yahoo the place people go first when they decide what to watch, as well as where to surf.

“You are not going to have 1,000 channels, you will have an unlimited number of channels,” Mr. Semel said. “So you aren’t going to use a clicker to change channels.”

Tags: Search Engines

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment