Emergic: Rajesh Jain's Blog

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XBox 360

October 15th, 2005 · No Comments

The New York Times writes about “a game console for the rest of us.”

n the coming weeks, Microsoft plans to introduce a marketing campaign to expand the appeal of the new Xbox 360 game console beyond the young men who are the Xbox’s biggest fans.

Brochures going out to major retailers like Best Buy prominently describe the 360’s ability to double as a DVD player, play music from an MP3 player through a television’s speakers and even display digital photos on a TV. Its game functions, while impressive, are now only part of the message.

The point, said Bill Nielsen, who oversees marketing for the Xbox 360, is to help a game player convince the women in the family that “this is for you, too, not just for me to play Madden,’ ” referring to the John Madden football game.

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