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2006 Online Advertising Predictions

November 14th, 2005 · No Comments

From 24/7 Real Media:

1. Consumer-generated media will become increasingly attractive to advertisers

2. Advertisers will continue shifting traditional ad spending to the Web due to increased Internet consumption and better targeting/reporting capabilities

3. Advertisers, cable providers and interactive marketing experts will collaborate to address “The TiVo Effect”

4. Brand advertisers will drive the next wave of growth for the paid search market

5. Best practices in localized mobile marketing will be perfected overseas in 2006

6. Online advertisers will employ holistic targeting methods to deliver better results and reduce reliance on high-profile, high-CPM ad buys

7. Technology and better data access will transform online advertising success to a formulaic equation

8. Japan will be the next frontier for paid search and interactive marketing

9. Mobile carriers will adopt new ad models to boost revenue beyond usage

10. Performance-based pricing models will demonstrate the true value of search engine marketing (SEM) as a lead generation channel

Tags: General

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