Emergic: Rajesh Jain's Blog

Emergic: Rajesh Jain's Blog header image 2

Changing Prime Time

November 25th, 2005 · No Comments

Robin Good writes:

Consumers become producers of content, and niche content surpasses by orders of magnitude the value of traditionally labelled commercial television and film.

The value is not anymore in the best seller or in the blockbuster.

The value is in infinite choice of content and in the opportunity for the consumer to see content when she wants it:
prime time is anytime, and anytime is prime time.

Tags: General

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment