Emergic: Rajesh Jain's Blog

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The Return of Monetised Eyeballs

November 30th, 2005 · No Comments

Om Malik writes:

A sharp rebound in the online advertising market, and big media companies like AOL (a division of Time Warner) buying up folks like Weblogs Inc, has prompted a sudden increase in the value of the eyeballs, the dreaded phrase from the early days of Internet mania.

This time, the buyout metrics are slightly different as new variables like cost of customer acquisition and stickiness. In the article, I point out that the acquisition price per unique visitor had fallen from an all time high of $710 (Yahoos purchase of Broadcast.com) in April 1999 to about 73 cents in November 2001. How are we doing these days? About $10 a unique visitor! Weblogs Inc. co-founder Jason Calacanis advises And build a brand. Because without that, youre going nowhere.

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