Subscriptions on Mobile

Russell Buckley writes: “There is a prevalent myth that users are prepared to pay for anything on their mobiles that they get for free elsewhere. But I think we’re going to see that myth exploded in the Mobile TV arena. If it survives as a product offering, I reckon it’ll be bundled in with a bunch of other stuff and sold as an all-inclusive premium package. Either that, or end up being just a cost of service of being an operator.”

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