Intel’s Transformation

Business Week writes:

Otellini is tossing out the old model. Instead of remaining focused on PCs, he’s pushing Intel to play a key technological role in a half-dozen fields, including consumer electronics, wireless communications, and health care. And rather than just microprocessors, he wants Intel to create all kinds of chips, as well as software, and then meld them together into what he calls “platforms.” The idea is to power innovation from the living room to the emergency room. “This is the right thing for our company, and to some extent the industry,” he says. “All of us want [technology] to be more powerful and to be simpler, to do stuff for us without us having to think about it.”

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