7. Peer production and syndication are at the heart of the new Web.
People power is on the rise. As writing and publishing becomes easy, more are taking to the Web for recording their thoughts on whats happening. Blogs now come in all forms from text to audio to video. Syndication, in the form of RSS feeds, is making consumption of this peer produced content easier. Aggregators are coming in all forms, and even becoming part of email clients. A decade ago, Geocities and other gave birth to the People Web. But the static nature of those pages saw that promise fade away. Now, its finally happening blogging is fulfilling that vision. This is the real Web 2.0. It is about We, The People.
BBC News: DIY content creation is already a budding market with consumers set to spend about 8bn on devices to help them create their own content. Devices such as digital cameras, camcorders, audio players, software and printers have all fuelled this DIY revolution.
JD Lasica on 2005 Transformations: Citizens media takes off. Few amateurs are creating citizen journalism, but millions of us are creating our own messy, democratic works — photos, video, audio — and a lot of it is astonishingly good. The introduction of devices like the video iPod will propel citizens media into millions of more homes, while traditional, force-fed, top-down, linear Big Media programming and content continues to falter.
Steve Rubel: In 2006 feed reading will become even easier than it is now, especially if there is a groundswell of adoption around Windows Vista. It will bolted into all kinds of connected devices, from cell phones to Sling Boxes to point of purchase displays. In addition all kinds of new information will find its way into feeds, not just news and blogs. Now that we are unified under one flag, RSS – as a term – will actually begin to fade. Sure, it will always be popular among us geeks. However, RSS will increasingly become, as Greg Reinacker at Newsgator believes, plumbing. We will talk about it the same way we from time to time lovingly espouse SMTP. To sum up, RSS Inside is to 2006 what Intel Inside was to 1996 and that’s why it will be an important trend to watch next year.
Conversion Rater: RSS will become two-way with the help of Simple Sharing Extensions from Microsoft. This will open up a whole new set of features in our favorite web applications, as well as pave the ground for a plethora of new applications. A related and equally large story is Microsoft becoming a big player in the newer web technologies with their Live platform.
Corante: Aggregation increasingly becomes the basis of getting information from the web. Aggregation increasingly becomes the basis of getting information from the web, whether it’s through Yahoo, legacy media, personal recommendation services, tag-based always-on search or whatever, says Corante Network Media contributor Mark Hamilton. Aggregation will help deal with information overload at two levels. The first is the simple means that facilitates the aggregation – this includes greater adoption of technology such as feed aggregators. Jack Vinson notes that they will continue to evolve their capabilities present information in useful ways.
Dog Or Higher: “People will become less and less important visitors to your site, while software will become smarter and more interested in your dataData will become increasingly distributed, and reside on the edges of the network (a book review you do will reside on your site, not, for instance at Amazon).”
Robin Good: Peer media will also be ground for rapid growth as new P2P tools will start to provide the ability not only to share and download content but also to edit, remix, mashup, select, and compile content in new valuable formats and styles. Personal Media Aggregators, branded and distributed to specific communities of interest will provide the means to share, collect, edit and republish content both within that network as well as to other related ones. While newspapers and magazines have been the first adopters of these future content delivery and distribution containers, other markets as commercial music, sports and even politics will find great marketing and communication value in them.