Emergic: Rajesh Jain's Blog

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Deconstructing the Newspaper

January 21st, 2006 · No Comments

Jeff Jarvis writes:

Newspapers waste too much money on ego, habit, and commodity news the public already knows. In an era of shrinking circulation, classified, and retail ad revenue and in the face of shrinking audience and increasing competition papers have to find new efficiencies and cut these expenses to concentrate instead on their real value (which, Ill argue, is local reporting).

Newspapers also have to have the guts to stop trying to produce one-size-fits-all products that serve every possible reader and interest in one edition. When they were monoplies, newspapers tried to have something for everyone so they would attract the largest possible audience and assure their status as the marketplaces in their markets. But today, that can be terribly inefficient: What is the real cost of maintaining stock tables for the few readers who still use them in print? More on that below.

And newspapers have to take an even more frightening step: They need to start driving readers from print to online.

Tags: General

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