Emergic: Rajesh Jain's Blog

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Crafting the Elevator Pitch

January 24th, 2006 · No Comments

David Cowan offers some suggestions. Among them: “The primary goal of an elevator pitch is to intrigue someone to learn more. Like that novel you buy on impulse at the airport, the first sentence has to grab you. One way to do that is to highlight the enormity of the problem you are tackling.”

Tags: Entrepreneurship

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