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Vertical Search Engines

January 27th, 2006 · 1 Comment

Forbes writes:

Vertical search sites have a big advantage over general search: They are able to go much deeper and present much more structured information for the user.

“The advertisers on vertical sites are gaining exposure to would-be buyers who are much closer in time to a purchase decision than the average Google user,” said Greg Sterling, an analyst with the Kelsey Group. “That’s the motivation for advertisers to appear on vertical sites. Someone on Edmunds.com is typically more serious than someone doing a car search on a general search engine.”

Tags: Search Engines

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