Emergic: Rajesh Jain's Blog

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Advertising 2.0

March 7th, 2006 · No Comments

Rudy De Waele points to a paper by advertising specialist Paul Beelen who writes: “This type of Internet is far more dangerous to the advertising industry than the previous one. This new type of Internet undermines the very principals advertising has relied on for decades, such as information-asymmetry and top-down content delivery.”

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