Emergic: Rajesh Jain's Blog

Emergic: Rajesh Jain's Blog header image 2

Mobile Advertising

March 11th, 2006 · No Comments

Russell Buckley writes

Mobile advertising gives a too narrow focus. Reframe it. Its mobile marketing.

Dont just focus on video, unless it enhances your message. The right SMS/MMS/Game/Content can be many times more powerful that the best video footage. Not always, but often.

Stop restricting thinking to sponsored content – its only a small part of the solution. If you look at the marketing message as something you make the user consume, youre missing the point. How can you engage the user to want to experience your communication?

Tags: Software

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment