When the doctor told entrepreneur Rajesh Jain that his toddler’s dry skin was the result of eczema, he was perplexed.
He stepped out of the clinic and into the cyberworld thanks to his WAP-enabled mobile phone and surfed a well-known site. Eczema had ceased to be an enigma by the time he exited the browser and reached his car.
He might not have realised but net-savvy Jain was only following a growing trend across the world of taking a dose of information therapy when hit by any news of sickness. Ix, as information therapy is indexed, is the latest mantra sweeping across health corridors in the United States.
I discussed three ideas for entrepreneurs in the healthcare space:
– mobile-centric health portals
– online communities for patients
– patient health records