Emergic: Rajesh Jain's Blog

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Google’s DNA

April 13th, 2006 · 2 Comments

Business Week writes:

What naysayers don’t understand is that the DNA of the Google brand is unlike anything ever seen in the modern market landscape. Google is actually the first company with a brand that is built entirely of stem cells: able to grow and develop into whatever form it sees fit. In the future, many a company will learn the hard way that Google’s mission statement, “to organize the world’s information and make it universally accessible and useful,” is the anthem behind Google becoming a jack-of-all-trades… and master of all.

Tags: Management

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