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Mobiles as Dominant Platform

April 21st, 2006 · No Comments

Ipsos Insight has come out with a study.

Today, the personal computer remains the dominant platform to access the Internet globally. However, Internet access via the mobile phone actually outpaces wireless access from a notebook PC in many of areas of the world a statistic driven largely by the massive install base of mobile phones throughout the world as well as more developed wireless networks, according to The Face of the Web, the annual study of Internet trends by global market research firm Ipsos Insight.

Indeed, Internet browsing via a wireless device is showing robust growth in many global markets. France and the U.K are exhibiting the strongest growth in this trend, while Internet usage via mobile phone in Japan also continues to grow rapidly. Today, four in 10 adults browse the Internet on their wireless handset in Japan, double the rate from 2003. However, growth in Internet browsing on a mobile phone is flattening in other leading markets, such as the U.S. and Canada, where wireless Internet access via notebook PC appears to be emerging as the stronger out-of-home Internet platform.

Tags: Software

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