Advertising in Context

Fred Wilson writes:

Contextual advertising is when the ads are targeted against specific content.

Behavioral advertising is when the ads are targeted against a specific person who has exhibited a certain behavior.

Contextual advertising is content-based advertising.

Behavioral advertising is people-based advertising.

They are both effective and I believe they result in more relevant advertising which benefits the consumer.

I also believe that we are just seeing the beginning of how powerful these targeting techniques can be.

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