Emergic: Rajesh Jain's Blog

Emergic: Rajesh Jain's Blog header image 2

Advertising in Context

April 27th, 2006 · No Comments

Fred Wilson writes:

Contextual advertising is when the ads are targeted against specific content.

Behavioral advertising is when the ads are targeted against a specific person who has exhibited a certain behavior.

Contextual advertising is content-based advertising.

Behavioral advertising is people-based advertising.

They are both effective and I believe they result in more relevant advertising which benefits the consumer.

I also believe that we are just seeing the beginning of how powerful these targeting techniques can be.

Tags: Search Engines

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment