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Indian Dailies

May 6th, 2006 · No Comments

WSJ writes that the newspaper business is booming.

Propelled by a new generation of young consumers, widening literacy and a spurting economy, India’s print media are booming, even as newspapers and magazines in most developed countries struggle to maintain profits and compete with the Internet and television.

Indians have always been avid newspaper readers. The almost 300 dailies published here generally cost less than five rupees (11 cents) a copy. But the last few years have seen fast readership growth and unprecedented competition between established titles and upstarts eager to get in on the action.

Newspaper and magazine readership in 2005 hit 200 million across the country, an increase of 12% over 2003.

Tags: Emerging Markets

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