Emergic: Rajesh Jain's Blog

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Mobile Media

May 25th, 2006 · No Comments

The New York Times writes:

From Hollywood to the Bristol, Conn., campus of ESPN, companies are spending hundreds of millions of dollars to adapt their current brands in television, movies, games and news and information to the tiny screens of mobile phones, and creating new programming.

Ultimately, whoever guesses correctly the kind of bite-sized, time-wasting distractions people want to snack on over their phones could be showered with a bonanza of profits, at a time when technology is squeezing the traditional businesses of media and entertainment companies.

Tags: Telecom

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