Everybody’s a Network

Jeff Jarvis writes:

In the future of media, which is now, everybody is a network. In the past, networks were defined by control of content or distribution. But now, you cant own all distribution and content is controlled where its created. So, I wonder, wheres the value and wheres the money in the fully networked world?

What is a network now? Your friend pointing you to something to read or watch is a network. The collection of people putting a YouTube video on their blogs makes a network. BlogAds bringing together 800 blogs for an MSNBC.com ad buy is a network. When you subscribe to a collection of feeds, or when you publish up a blogroll, or when you put a tag on your blog post, or when you use a Flickr tag that others use, you are a network.

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