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Newspapers and Local

June 1st, 2006 · No Comments

Greg Linden writes:

It seems to me that newspapers should own local. When I want information about Microsoft, Amazon, or other Seattle area companies, the best source should always be the Seattle PI. When I want information about local restaurants, I should think the obvious place to go is the Seattle PI. When I want information about concerts, events, parks, politics, traffic, entertainment, news, anything local, the best place to go should be the Seattle PI.

Even more important, local newspapers should own local advertising. When I want to run ads for small Seattle businesses, I should look to the Seattle PI. I do not know all the small local businesses. I do not have connections into them. But the Seattle PI does. Similarly, when local businesses want to advertise to local customers, the obvious choice should be the advertising network provided by the Seattle PI.

Tags: Software

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